ANNA LOTAN COSMETICS

The founder of the brand, Anna Lotan, originally from Ukraine, lived in Israel. She has been in cosmetology since the 1950s. In the world of beauty professionals, Anna Lotan is known as an expert in cosmetology, cosmetic chemistry, and biology, and as the creator of many unique, original deep skin cleansing methods; it was she who proposed using natural plant colloids for skin preparation and subsequent care and introduced the term “cool hydration.” Distinctive features of Anna Lotan products: the use of biologically active substances of natural origin (where possible—in their natural state). The products are developed with the aim of completely avoiding skin-unfriendly substances—preservatives, synthetic fragrances, colorants, and surfactants—or using them only minimally. The products are compatible with one another, which allows the cosmetologist to offer clients versatile yet individualized skin care while having a relatively small set of cosmetic products on the workstation.