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Men’s facial skincare: which beauty products are designed for them?

When we talk about men’s facial skincare, we probably first think of shaving and stubborn, unruly moustaches. Or do you think of acne and oily, tough skin? Even men’s skin is one of the most important organs, as it protects the body from external factors and helps regulate body temperature and moisture balance. Despite this, men quite often push skincare to the very bottom of their list of priorities. The good news is that the market offers plenty of high-quality men’s facial care products designed to address all men’s facial skin concerns and meet their needs. Issues such as ingrown hairs or skin damaged by frequent shaving, dry or excessively oily skin, acne, or wrinkles—all of these can be managed by using the right products and following the most important skincare rules and tips. Keeping your skin healthy and youthful for years is not complicated!

Why do men need to take care of their facial skin?

Facial skincare is essential for men of any age. As you get older, your skin begins to lose elasticity and moisture, which leads to more wrinkles, fine lines, and other signs of ageing. In addition, harsh environmental factors such as pollution and UV rays can damage your skin, making it look dull. However, skincare is not only about preventing signs of ageing, but also about maintaining good overall health. Timely skincare can help prevent common skin issues such as acne and dryness, and it can also help improve self-confidence and self-esteem by nurturing not only beauty, but also skin health.

Understanding your skin type

Before starting a skincare routine, it is important to understand your skin type. This will help you choose the right products and ensure the best results.

There are four main skin types: dry, oily, sensitive, and combination.

Dry skin is characterised by tight, flaky skin that often feels itchy. If you have dry skin, it is important to choose gentle and nourishing products, as harsher products can dry the skin out even more.
Oily skin appears shiny, tends to look dull and lose colour, and is often prone to breakouts in certain areas. If you have oily skin, it is important to choose lightweight and oil-free products, as heavy, greasy products can worsen skin issues even further.
Sensitive skin reacts very quickly and easily to products and environmental factors. If you have sensitive skin, it is important to choose gentle products that do not contain harsh chemicals, as they can cause redness, itching, and other skin irritations.
Combination skin is characterised by a mix of dry and oily areas, where some parts of the skin may be dehydrated while others are very oily. With this skin type, it is important to choose products that are balanced and designed for both dry and oily skin, so they address the right areas at the right time and in the right way.

Read more about different skin types here.

Essential products for a men’s skincare routine

A basic skincare routine should consist of four key products:

Cleanser is the first step of any skincare routine. It is best to choose a gentle cleanser that does not contain harsh chemicals, as these can strip the skin of its natural oils and cause dryness. Look for a cleanser specifically formulated for your skin type, and be sure to use it twice a day, morning and evening, to remove oil and impurities.
Toner is a product that helps balance the skin’s pH and remove any residue left after cleansing. Toner is especially important for those with oily skin, as it helps control excess sebum. Apply toner to a cotton pad and sweep it over your face after cleansing.
Moisturiser is an essential part of any skincare routine. It helps hydrate the skin and prevent dryness. Look for a moisturiser that is specifically created for your skin type and contains ingredients such as hyaluronic acid, which helps hydrate the skin from within. Apply moisturiser to your face and neck every morning and evening after cleansing and toning. Read more about skin hydration here.
Sunscreen is a must-have in any skincare routine, regardless of skin type. The sun’s UV rays can damage your skin, cause dark spots, fine wrinkles, and even skin cancer. Choose a sunscreen with an SPF of at least 30 and apply it daily, even on cloudy days. If you spend long periods outdoors, be sure to reapply at least every two hours.

Advanced and additional men’s skincare products

In addition to the basic skincare essentials, there are several advanced products that can help improve skin health and appearance:

Exfoliant. Exfoliating helps remove dead skin cells, unclog pores, and improve the overall look of the skin. Read more about exfoliation in this blog post. Use an exfoliant 2–3 times per week, depending on your skin type and sensitivity. If you have sensitive skin, avoid harsh scrubs with large abrasive particles, as they can cause redness and irritation. Instead, choose a gentle chemical exfoliant, such as an alpha-hydroxy acid (abbreviation: AHA; read more about what AHA acids are here) or a beta-hydroxy acid (abbreviation: BHA; more information about what BHA acids are can be found here) product.
Eye cream. The skin around the eyes is delicate and prone to wrinkles and fine lines. Eye cream hydrates and firms the skin and reduces the appearance of fine lines and dark circles. Apply eye cream every morning and evening by gently tapping it into the skin around the eyes with your finger.
Face masks are a great way to give your skin extra hydration and nourishment. Choose a mask specifically suited to your skin type and use it once or twice a week, depending on your skin’s needs. Leave the mask on for 10–20 minutes, then rinse off with lukewarm water.
Serums are concentrated products designed to address specific skincare concerns, such as fine lines, wrinkles, and dark spots. Serums are generally lighter than moisturisers and are applied before moisturiser. Choose a serum specifically formulated for your skin type and concerns, and apply it every morning and evening after cleansing and toning.

Tips for healthy skin

In addition to using the right products, there are several lifestyle changes you can make to improve your skin condition:

Drink plenty of water to keep your skin healthy. When you are dehydrated, your skin can become dry and dull. Aim to drink at least eight glasses of water per day to keep your skin hydrated and healthy. More information about skin health can be found here.
Avoid excessive sun exposure, as the sun’s UV rays can damage your skin, so it is important to limit time in direct sunlight. When outdoors, wear a hat, sunglasses, and use sun protection with at least SPF 30.
Quit smoking. Smoking is one of the worst things you can do for your skin. It causes wrinkles, fine lines, dryness, and can even increase the risk of skin cancer.
Get enough sleep and rest. When you are tired, your skin can look dull and dark circles can form under the eyes. Try to sleep at least 7–8 hours per night and allow your skin to recover.

One of the most important things to remember about men’s facial skincare is a daily routine that includes cleansing, exfoliating, toning, and moisturising. If you follow these steps, you will significantly reduce the likelihood of acne and wrinkles, and you will maintain a clean, healthy-looking complexion. There are many different skincare products designed for men, so whether you are looking for a product to combat acne, heal nicks left after shaving, stimulate hair growth, or provide sun protection, you will certainly find men’s cosmetics for your daily routine that meet your needs and help care for both your beauty and your health—facial and body skincare products.